A few months ago, we conducted a survey asking Baltimore residents whether brand loyalty had an influence on their purchasing decisions. We’ve shared what they think about hygiene products and food and beverages in previous articles and in this week’s blog, we will wrap up the series with an exploration of whether brand names matter to Baltimore residents when it comes to choosing which cleaning product to buy. Find out how they responded, below.
Baltimore and Cleaning Product Brand Loyalty
In our survey of just over 700 Baltimore residents, we asked whether brand name had an influence on their choice of cleaning products. As with food, beverage, and hygiene products, we found that the name on the bottle really does matter, especially with certain categories of cleaning products. Laundry detergent was the category where brand name mattered most, with (83%) of respondents indicating that they choose a name brand detergent over generic options. Dish soap (76%) was not far behind and toilet bowl cleaner (61%), dishwasher detergent (61%), and window cleaner (59%) purchases are also influenced by the brand name on the bottle. Consumers seemed to care much less about the brand of their floor cleaner (43%).
When it comes to making their final purchasing decision, Baltimore residents listed a number of factors that influenced their choices. Quality and price were the two biggest concerns that consumers cited, while environmental concerns and product availability also had an influence on their purchasing decisions. Consumers were far less swayed by products that were endorsed by celebrities. Finally, a large proportion of survey participants (65%) learn about new products from social media sites such as Twitter, Pinterest, and Facebook.
Be sure to check the blog the first Wednesday of every month for more insights into the Voice of Baltimore!
About Observation Baltimore:
At Observation Baltimore, we understand that the success of your research is directly tied to the quality of your participants. Recognized as one of the top Maryland market research facilities and rated “One of the World’s Best” by Impulse Survey, we believe that Experienced Recruiting Makes the Difference. Our experienced recruiting is the foundation of our mission, as well as courteous and proactive hospitality and client services. Just six minutes from BWI airport and AMTRAK, our Baltimore research facility has a great location. Most importantly, we understand market research!
To learn more about the market research facility at Observation Baltimore: contact Ryan Ross at 443-543-5345 or click here!