The culture surrounding Americans’ perceptions of appropriate work-life balance has been debated for decades. With many pointing to the positive effects a
Posts Tagged ‘Market Research’
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Observation Baltimore 2022: A Year in Review
As Covid-19 dissipates from everyday life and the research landscape adjusts, we did the same. Check out Observation Baltimore’s year in review
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The Importance of Protecting Personal Identifying Information
Personal Identifiable Information (PII for short) refers to an any personal information that one would be able to use to contact you for example, a last name,
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Profile Protocol: A Guide to creating Participant Profiles
Participant Profiles are critical to Market Researchers but often times, their importance gets buried by objectives. In Market Research,
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Market Research: Guarantee Success
Every research endeavor includes its own unique goal and method of reaching that goal. Conducting market research can guarantee success and informed
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The Cost of Interference
Competition for our attention and the cost of interference is at an all-time high. Social media, email, urgent project requests, colleagues who need advice,
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A.I in Market Research
Researchers have looked to technology to overcome the obstacles brought on by the pandemic. The newest tech being used is A.I in market research. This sudden increase in technology usage has many researchers questioning where else technology can better their… Read More
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Market Research: Looking Forward into 2022
One of the most glaring changes the qualitative Market Research field has experienced since the beginning of the
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Keys to Successful Virtual Focus Groups & IDIs
The sudden shift to virtual Focus Groups & IDIs caused by Covid-19 left some firms unsure about the new processes they should take to adapt