A Central Location Test (CLT) refers to quantitative research that is conducted in a controlled environment, as opposed to home-use tests (HUT)  where testing occurs in the participant’s home environment. CLTs are particularly useful for taste tests and at Observation… Read More
Posts Tagged ‘central location test’
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Tips for Successful Central Location Tests (CLTs)
We recently conducted a large-scale taste test at our Baltimore research facility that required some significant thought and preparation to ensure a successful project. It certainly paid off, as we efficiently maneuvered over 300 participants in and out of our… Read More