• Failure is NOT an Option!

    This pandemic is testing emotions, significantly changing behavior, and generating authentic fear in the fiercest of people! Many of us need to be reminded: We are human! However dark the world appears, we can chose to embrace the changes ahead! Joyce Myer said:  Attitude is… Read More

  • Words Matter

    Hope this finds everyone safe and healthy! As we practice an abundance of caution in consideration of COVID-19, we are re-posting a worthy reminder: Words Really Matter! Each person produces approximately 70,000 thoughts per day, according to the Laboratory of Neuroimaging, University of Southern… Read More

  • Listen to Understand

    Listening… a lost art? Not really. According to sociology authorities the act of listening to understand, not to reply, is subject matter that is not taught in main-stream academia. According to Webster, the following terms mean: · Listen: give one’s… Read More

  • Observation Baltimore Welcomes Brian Crompwell as Vice President of Finance

    Observation Baltimore is pleased to announce that Brian Crompwell, Vice President of Finance, has joined the firm. As Vice President of Finance, Brian is a member of the Senior Management Team working to ensure the financial health of the organization. Brian… Read More

  • Beyond Mediocrity

    Webster defines “mediocrity” as “the quality or state of being just average.” Current US averages: Height Adult Male: 69.1 inches or 5 feet 9 inches Height Adult Female: 63 inches or 5 feet, 3 inches Weight Adult Male: 197.9 pounds… Read More

  • Social Media Mania

    Social Media Mania: Social Media has taken over our lives, literally the addiction du jour. While this connectedness has benefits, an all-consuming habit can take its toll on health. The average person, based on data from more than 4.8 million users of Moment, is… Read More

  • Maryland’s Crab Industry

    Maryland is famous for its signature Maryland blue crab due to its close proximity to the Chesapeake Bay. Although found in other areas, these “True Blue Certified” crabs have a slightly different taste because of their hibernation needs. According to… Read More

  • 5 Screener “Must-Haves”

    An omnipresent priority among all market researchers exists, and that is to recruit the most precise and fitting participants possible. Living in a highly advanced digital and technological age, creativity is essential in crafting recruitment screeners for qualification. Producing qualified… Read More

  • One-on-one with Gisella Frisone 

      Observation Baltimore’s Project Associate and blogger; Adam Olhausen interviewed our Hospitality Coordinator; Gisella Frisone. The interview took place at our facility in our “Hong Kong” suite and provided a genuine insight into Gisella’s work day at Observation Baltimore. The script of the interview reads… Read More

  • Focus Groups vs. IDIs

    This month we’ll take a comprehensive look at the differences between focus groups and in-depth interviews, and provide insight into the process of choosing to use one or the other.   Focus groups are used to conduct qualitative market research… Read More