Market research is a necessary tool for the risk averse: it assists CEOs, CFOs, and company managers in determining the most effective course of action for product and brand development, improvement, marketing, and selling by gathering and analyzing data about markets and consumers.
Consumer attitudes and insights are utilized by marketers around the globe to fine-tune the ways in which companies both portray their image and conduct business. This week, we yet have another great infographic compiled by Cint, the savvy software company that emphasizes market-leading innovative research products. It offers up some interesting information on how market research is used by marketers around the world!
Click this link to see the visual representation on the ways in which market research translates into business strategies for companies everywhere.
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