Market research conducted for the healthcare industry aims to enhance the overall quality and effectiveness of patient care, while improving safety standards and making general practices and processes more efficient. How is market research used to inform decision makers of pertinent data necessary to transform the patient experience and change the overall quality of care, best practices, and more importantly better outcomes?
Most researchers still feel qualitative research, focus groups and individual depth interviews, are the most effective methodologies to gain critical insights into the patient, physician, and pharma companies experiences. In person, researchers can gain perspectives and discover nuances that are not possible with other methodologies. Some basic case study examples of effective uses of market research within the healthcare industry:
- Improved dialogue between patients and physicians
- Developing effective marketing campaigns for pharmaceuticals
- Conducting surveys to glean physician opinions.
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Observation Baltimore has been serving the market research industry for two decades. We are one of the top Maryland Market Research Facilities, rated “One of the World’s Best,” by Impulse Survey. Our experienced recruiting is the foundation of our mission, as well as courteous and proactive hospitality and client services. Our environmentally-kind facility and practices are a testament to our character, and most importantly: We understand market research!
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