Lawyers can spend months preparing for a big trial. After completing research and putting together arguments, lawyers often use a mock jury to get a feel for the potential outcome of the trial. By testing their arguments with a mock… Read More
Archive for the ‘Useful Information’ Category
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Ask What Not Why…
Beginning at an early age, the thirst for knowledge triggers our inquisitive nature. Why is the sky blue? Why is the earth round? Our desire to understand why things are the way they are does not stop after our… Read More
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How Far Is Our Baltimore Focus Group Facility From You?
Our focus group facility is conveniently located just six minutes from BWI airport, which houses both AMTRAK and MARC trains. Our unbelievably close proximity to I-95 makes Observation Baltimore a quick drive from a variety of major neighboring cities…. Read More
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Shamrocks and Saints: A Few Statistics about St. Patrick’s Day
Get your green out or get ready to get pinched: St. Patrick’s Day is this week. Whether you celebrate with shamrock-colored beer and eggs at breakfast or corned beef and cabbage, there’s no doubt Americans love celebrating the luck ‘o… Read More
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How are focus groups conducted? And what can they do for business?
The process of conducting focus groups is a mystery to many. We often hear questions from people such as “Why would you ask me to participate?”, “Who is sponsoring these groups? What do they get out of it?”, “Why would… Read More
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Super Bowl Commercials: How Effective are They?
Super Bowl commercials have as much pressure to perform as the NFL players vying for the big win on game day. We expect ads that air during the Super Bowl to do more than just bide the time between quarters:… Read More
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A Victory for the Baltimore Ravens and Some Super Bowl Statistics
You sported your purple pride and cheered as loudly as you could, whether you were in the Denver football stadium or watching the Ravens play the Broncos from behind a television screen. And it was not without avail: Baltimoreans everywhere… Read More
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How Much Did Americans Spend over the Holidays?
You’ve started packing away the holiday decorations and finished saying so long to your out-of-town relatives. The credit card statements for the month of December are beginning to trickle in, and though the stress of picking out presents has passed,… Read More
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Make Your New Years’ Resolutions Last: Tips from a Market Research Facility
The New Year has finally arrived and people everywhere are taking out their pen and paper and updating the notepads on their mobile devices with their resolutions for 2013. We’ve all been guilty of ditching our goals for the upcoming… Read More