While social media marketing has become an important way for advertisers to connect with their target audience, not all platforms are created equally. As we discussed in last week’s blog, users tend to engage with platforms differently and certain sites… Read More
Archive for the ‘Uncategorized’ Category
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Statistics Show That Marketing to Women is a Smart Move
Given the outsize influence of female shoppers, it’s becoming increasingly important for businesses to tailor their marketing strategies to meet the demands of women consumers. Women control the purse strings and conducting single-gender focus groups can be a great way… Read More
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Marketing to Women: The Dos and Don’ts of Appealing to Female Shoppers
You have done your research. You know that women have an outsize influence on purchasing decisions and so you’ve conducted a single-gender focus group to understand the needs and wants of your target female consumers. Now that you have this… Read More
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Voice of Baltimore: Healthy Eating Habits
When it comes to talking about health and wellness, you can’t neglect the importance of healthy eating habits. While exercise and nutritional supplements are important components of a healthy lifestyle, nutritionists and health experts agree that the food we eat… Read More
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The Outsize Influence of Female Shoppers
When it comes to marketing, it’s important to consider the needs of female shoppers. That’s because women account for a huge portion of American buying power and influence the majority of household purchasing decisions. In fact, according to Forbes, “Women… Read More
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Voice of Baltimore: Health and Wellness Nutritional Supplements
In last month’s Voice of Baltimore post, we explored how the health and wellness industry is big business in Baltimore and beyond. We found that Baltimore residents take exercise seriously, but how do they feel about vitamins and nutritional supplements?… Read More
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The Purpose and Benefits of Focus Groups
In the market research field, focus groups are a technique used to gain insights from a target audience about their feelings around a specific product or service. Idealy conducted in a designated facility, a focus group is generally made up… Read More
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Data Security Best Practices
Cyber crimes are big business and will only become more prevalent in the coming years. According to a study conducted by IBM, more than 1.5 million cyber crimes are carried out every year and it is estimated that they cause… Read More