Our President, Barbara Gassaway, recently had her article “Tips for Conducting Qualitative Research with Post-Millennials” published in Quirk’s Magazine. This interesting read gives unique perspective into the generation of youth born between 1992 and 2005. Barbara refers to this group as “Gen-I” and goes into detail about what makes them different than other generations and how to reach them. Since they grew up intertwined with today’s technology dependence, they see and relate to the world differently than other generations. The article’s insight is a must read for those wondering how to engage this often tricky demographic.
To read the article, please click here.