Whether you are starting a new company or launching a new product, a targeted ad campaign will be crucial for raising awareness around your new venture. Prior to launching your campaign, you’ll need to define your target audience and understand their wants and needs to ensure the success of your latest product or service. Market research is one of the most effective ways to accomplish defined goals and will give you the insights you need to ensure that you can deliver the most effective ad campaign possible. At Observation Baltimore, we have extensive experience making research come alive for advertising and marketing agencies and our focus group facility has played a vital role in the development of a wide range of innovative products and services.
Why should your ad agency work with a market research firm?
- Market research will help you understand your consumer.
Before designing an ad campaign, you’ll need some background information on your customers to ensure that your marketing efforts speak to your target audience’s needs and interests. For example, if the majority of your consumers are budget-conscious Millennials, you may not want to market your products as being luxury, top-of-the-line items. Market research can ensure that there is no disconnect between your messaging and the expectations of your consumers.
- Market research allows you to test ad campaigns before taking them public.
Launching an ad campaign is expensive, which is why it’s so important to set yourself up for success. If you have a number of different ad campaign ideas and don’t know which would be most effective, market research can allow you to test your concepts on a real audience to find out which would be most effective, either through a focus group or a survey.
- Market research helps you understand your successes.
After you have executed your advertising campaign, you’ll want to know whether or not it was a success. While sales and other key performance indicators will give you a quantitative idea of the campaign’s success, using market research will allow you to better understand what compelled consumers so that you can build off of that success in future advertising efforts.
About Observation Baltimore:
At Observation Baltimore, we understand that the success of your research is directly tied to the quality of your participants. Recognized as one of the top Maryland market research facilities and rated “One of the World’s Best” by Impulse Survey, we believe that Experienced Recruiting Makes the Difference. Our experienced recruiting is the foundation of our mission, as well as courteous and proactive hospitality and client services. Just six minutes from BWI airport and AMTRAK, our Baltimore research facility has a great location. Most importantly, we understand market research!