Not every city has the composition to serve as an effective test market. Researchers look for markets that come as close to possible to reflecting American norms – population, average disposable income, and demographics, like age, race and gender. A good test market mirrors closely or is a microcosm of American culture.
More than any other US city, the values and attitudes of the people of Baltimore mirror those of the rest of the nation.
• 58% of Americans are married compared to 56% in Baltimore.
• In Baltimore, as in the nation, 19% of the population falls into the $50k – $75k income range, while 6% is in the $100k – $150k range.
Baltimore is the perfect market for both clients and respondents. In addition to a diverse consumer population that resides in the 5 counties surrounding Baltimore City, the variety of restaurants, Inner Harbor attractions, and cultural venues make clients happy, as well.
Rich with diversity, charmed with history and thriving with economic growth, Baltimore’s popularity goes beyond our nationally renowned sports teams. (Coincidentally, if sports are your passion, Observation Baltimore can access tickets to both Oriole Park at Camden Yards and Raven’s Stadium — tickets are merely a phone call away!)
Observation Baltimore resides on the parameter of the University of Maryland, Baltimore County’s (UMBC) Campus. UMBC was again voted “#1 Up and Coming University” by US News and World Report. Minutes from both BWI Airport and downtown Baltimore, the campus affords extremely convenient access. Clients will also appreciate no long cab rides, no rental cars, as the airport Westin and Sheraton hotels shuttle you right to our door.
Plus, we’re minutes away from the National Aquarium, shops, local boutiques or restaurants and Baltimore’s famous seafood?
In addition to our more famous celebrities like Cal Ripken jr., the Ace of Cakes, and Edgar Allan Poe, Baltimore is also a city of innovation! The umbrella, traffic light, and tea bag were all born in Charm City.
With Baltimore’s diverse population of consumers, youth, healthcare and business professionals, Baltimore is an ideal location for your next research project.
Why Baltimore? It’s more like why not Baltimore?
To find out why large corporation like Chick-fil-a, Spot On Energy™, Virgin Cola, Polaroid, and Disney choose Baltimore as their test market, contact the market research specialists at Observation Baltimore by calling 410-332-0400 or click here today!
Observation Baltimore has been serving the market research industry for two decades, consistently rated “One of the World’s Best,” by Impulse Survey. Our experienced recruiting is the foundation of our mission, as well as courteous and proactive hospitality and client services.
We understand market research!
Detailed demographic information on Baltimore can be found on The Metropolitan Council’s website, www.baltometro.org.