The minority business program was created with the goal of leveling the playing field between small/medium businesses and their larger counterparts. The idea is to designate certain contracts and spending budgets in a way that guarantees the incorporation of businesses that are majority owned by individuals who are deemed to be “socially and economically disadvantaged”. For example, businesses owned and operated by racial, ethnic or gender minorities would qualify for MBE status.
Why work with an MBE?
One great benefit of working with an MBE is that it improves your business’ supplier diversity. This is especially important if your business pursues federal or state contracts, as many government clients require their contractors to spend a certain amount of money sourcing MBE’s. Competition for government contracts is always stiff and having a high level of MBE spending will certainly improve your odds. There are also federal and state tax incentive programs for working with minority business enterprises.
Working with MBE’s can also align well with your company’s corporate culture and values. You can use this to your advantage by making your relationship with minority business enterprises a part of your brand’s identity and marketing.
Observation Baltimore is proud to report that we are a certified MBE and have partnered with many great firms for large and small projects in a wide variety of verticals. We can provide full service market research support or facility and recruiting services to complement any project. Including research in a project truly deepens the learning and ensures that decisions being made are based on facts in the market.
We are one of the top Maryland Market Research Facilities, rated “One of the World’s Best,” by Impulse Survey. Our experienced recruiting is the foundation of our mission, as well as courteous and proactive hospitality and client services. Our environmentally kind facility and practices are a testament to our character, and most importantly: We understand market research!
To learn more about the research facility at Observation Baltimore: call us at 410-332-0400 or click here! If you’d like to participate in one of our focus groups, please sign up at www.observationbaltimore.com/getpaid.