The Power of Tapping into an Adolescent Audience

When it comes to market research, one of the biggest obstacles faced is finding out what your audience wants. Focus groups offer an opportunity to ask carefully targeted questions to the exact populations that represents your desired target market. Baltimore is an ideal city for focus groups because the diversity of its population allows access to a wide range of audiences, including children under the age of 18.

This younger generation wields significant purchasing power. According to a 2014 Nielsen survey, 29 percent of youth live in homes where household income is $100,000 or higher. These adolescents aren’t just buying for themselves, either. According to Mary Leigh Bliss, trends editor at YPulse, a youth-focused market research firm, “Teens are now passing technology down to their parents, not the other way around.” There are many reasons why it is a smart strategy to include minors in your market research initiatives. Learn more, below.


An adolescent audience can be a serious boon for your focus group.


Baltimore Youth

Baltimore offers an ideal location for focus groups involving minors as there are young people of all stripes living in the Baltimore MSA (Metropolitan Statistical Area).  According to the BMC (Baltimore Metropolitan Council) 689,160 Baltimore MSA residents are under the age of 19. Observation Baltimore has a vast database which captures the Baltimore’s ethnic diversity in this age range. Bringing minors to Baltimore’s premier focus group facility affords companies the opportunity to expand their product or service offerings.

What are the benefits of including minors in a focus group?


Analyzing the opinions of minors can help marketers tap into emerging trends and improve their messaging in order to appeal to a younger audience. Adolescence have always been important to brands because they tend to be early adopters and because, traditionally, their brand preferences aren’t yet firmly defined. Minors often have specific insights into why they do or do not feel a product is relevant to them. With the constantly evolving tastes of American youth, keeping a finger on their pulse through the use of focus groups allows savvy marketers to stay ahead of the game.

About Observation Baltimore:


We take great pride in creating a special environment for research to thrive, which is why Observation Baltimore is Where The Magic Happens. We are one of the top Maryland market research facilities and rated “One of the World’s Best” by Impulse Survey.  Our experienced recruiting is the foundation of our mission, as well as courteous and proactive hospitality and client services. Just six minutes from BWI airport and AMTRAK, our Baltimore research facility has a great location. Most importantly, we understand market research!

To learn more about the market research facility at Observation Baltimore: contact Ryan Ross at 443-543-5345 or click here!

This entry was posted on Wednesday, December 9th, 2015 at 2:47 pm. Both comments and pings are currently closed.

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