The History of the 4th of July July 4th has often been referred to as the birthday of our nation for good reason. The 4th of July, also commonly referred to as Independence Day, dates back to the American Revolution… Read More
Posts Tagged ‘market research specialists’
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Focus Groups News: Interviewing Focus Group Participants
Week in and week out, you have heard the market research specialists at Observation Baltimore preach about the benefits of focus groups. But you don’t have to take our word for it anymore. Just look at what one of our… Read More
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Motivation: What drives you?
A few weeks ago, Barbara Gassaway, the president and CEO of Observation Baltimore and The Research Group, attended a speech by Daniel Pink on Motivation. Some of the ideas covered included: Meaning: It is more motivational to tell people WHY… Read More
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Baltimore is the Perfect Test Market :: Market Research in Maryland
Not every city can be an effective test market. In order to be an effective market, a city must come as close to possible to reflecting American norms – population, average disposable income, and demographics, like age, race and gender…. Read More
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Participating in Focus Groups: Your Opinion Matters
When companies and organizations need to test a new product, service, advertisement, or slogan, they do not turn to marketing executives. They do not confer with the world’s top scientists. And they do not bring in financial consultants. They listen… Read More
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Google Enters the World of Market Research
Google recently announced the launch of its brand new, formal market research offering. The system works as follows: Brands, small businesses and marketers use Google consumer surveys to conduct online market research Google then places the questions in front of… Read More
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What Makes Baltimore Great?
Hey Hon! We at Observation Baltimore wanted to take a moment to recognize our favorite city…Baltimore, Maryland! We have already told you why Baltimore is the perfect test market. Now, we want to focus on why we love Baltimore. The… Read More