Market research conducted for the healthcare industry aims to enhance the overall quality and effectiveness of patient care, while improving safety standards and making general practices and processes more efficient. How is market research used to inform decision makers of… Read More
Posts Tagged ‘market research industry’
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Focus Groups News: Interviewing Focus Group Participants
Week in and week out, you have heard the market research specialists at Observation Baltimore preach about the benefits of focus groups. But you don’t have to take our word for it anymore. Just look at what one of our… Read More
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Motivation: What drives you?
A few weeks ago, Barbara Gassaway, the president and CEO of Observation Baltimore and The Research Group, attended a speech by Daniel Pink on Motivation. Some of the ideas covered included: Meaning: It is more motivational to tell people WHY… Read More
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Baltimore is the Perfect Test Market :: Market Research in Maryland
Not every city can be an effective test market. In order to be an effective market, a city must come as close to possible to reflecting American norms – population, average disposable income, and demographics, like age, race and gender…. Read More