Posts Tagged ‘discussion groups’

• The How, What, and Why of Focus Groups

  • March 15th, 2012
  • Posted in Baltimore Market Research, Focus Groups, Market Research News, Market Research Specialists, Observation Baltimore News, Uncategorized, Useful Information
  • Tags: Tags: discussion groups, Focus Groups, How do Focus Groups work?, How Focus Groups Work, Market Research, moderator, Observation Baltimore, UMBC, University of Maryland, What is a Focus Group?, Where are Focus Groups?, Why Participate in a Focus Group?
    

  What is a Focus Group? How do companies find out how consumers feel about a certain product, service, advertisement, slogan, or anything for that matter? They don’t just guess. They use focus groups – which are discussion groups with similar… Read More