Maryland is famous for its signature Maryland blue crab due to its close proximity to the Chesapeake Bay. Although found in other areas, these “True Blue Certified” crabs have a slightly different taste because of their hibernation needs. According to… Read More
Blog
-
5 Screener “Must-Haves”
An omnipresent priority among all market researchers exists, and that is to recruit the most precise and fitting participants possible. Living in a highly advanced digital and technological age, creativity is essential in crafting recruitment screeners for qualification. Producing qualified… Read More
-
One-on-one with Gisella Frisone
Observation Baltimore’s Project Associate and blogger; Adam Olhausen interviewed our Hospitality Coordinator; Gisella Frisone. The interview took place at our facility in our “Hong Kong” suite and provided a genuine insight into Gisella’s work day at Observation Baltimore. The script of the interview reads… Read More
-
Focus Groups vs. IDIs
This month we’ll take a comprehensive look at the differences between focus groups and in-depth interviews, and provide insight into the process of choosing to use one or the other. Focus groups are used to conduct qualitative market research… Read More
-
Christmas Shopping Strategy
As we enter the 2018 Holiday season, all market watcher and observer eyes will be on this year’s shopping trends. 2017 saw an astonishing 583.9 billion spent on brick and mortar store shopping and an impressive 108 billion dollars spent… Read More
-
Maryland Falls in Love
As fall begins, Observation Baltimore surveyed over 1,200 Marylanders to gain insight on their thoughts, feelings and experiences with regard to dating. We first obtained relationship status and found of those surveyed, the majority (38%) are married, followed by 22%… Read More
-
Place Your Bets
With casinos popping up all over Maryland, we decided to see how Marylanders felt about them. Depending on your luck, you can leave the casino with a little extra cash in your pocket. These high-risk stakes bring lots of people… Read More
-
Geared Up for Ravens Season
It is no secret that Maryland loves their crabs, Natty Boh, and Ravens football. With the football season quickly approaching, you see the sea of purple all over town. We surveyed our participants about their excitement for the upcoming season…. Read More
-
Got Crabs?
Hello again! Hope everyone is enjoying their summer. It is time for another look at what Baltimore residents like to do in the summer. While we are all still reeling from the departure of Manny Machado, there is another proud… Read More
-
Seeking Adventure in Maryland
When it’s not too hot out, Maryland can be a very fun state to enjoy the great outdoors. With beaches, mountains, lakes, trails, parks, historic cities and a beautiful bay, it can be hard to choose exactly what to do…. Read More