Whether you fought off the effects of the tryptophan in your turkey to hit the shops at midnight on Black Friday or made some online purchases from the comfort of your couch, chances are, you’ve already begun your holiday gift… Read More
Blog
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How Do Marketers Make Use of Market Research?
Market research is a necessary tool for the risk averse: it assists CEOs, CFOs, and company managers in determining the most effective course of action for product and brand development, improvement, marketing, and selling by gathering and analyzing data about… Read More
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Mobile Devices and Market Research
As smart phones and tablets continue to make traditional cell phones and landlines defunct, market researchers are seizing opportunities to interact with consumers who use these devices daily to communicate and stay connected. Social Media has crossed seamlessly onto the… Read More
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How Do Consumers Perceive Surveys Released by Businesses?
They’re popping up everywhere: on Facebook, business websites, blogs, and in your inbox. Surveys are being issued more and more by small and large companies alike in attempts to engage their consumer base and garner insights about the products and… Read More
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Recap: QRCA Conference in Montreal
Dear fellow QRCA members, It was wonderful to see everyone at this year’s QRCA conference in Montreal. Thank you for stopping by the Observation Baltimore booth to be “dazzled” – everyone’s name-tags looked great! A special Congratulations to this year’s… Read More
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Meaningful Market Research on a Budget: Crowdsourcing
In the development of a marketing strategy, research is a key component to establishing an effective plan for promoting a company and understanding consumer preferences. Even so, marketing research often gets tossed to the wayside when it comes to implementing… Read More
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Oktoberfest: Traditions and New Additions
This past weekend marked the initiation of the 179th Oktoberfest in Munich, Germany, where deandls in dirndls (girls in traditional Bavarian dress) and bier abound. Evolved from an event that took place in 1810 when the Bavarian Crown Prince Ludwig… Read More