We all like to know that we are not alone – that there is someone out there who has experienced what we have, felt what we have felt, and gotten along in spite of difficult circumstances. For patients diagnosed with… Read More
Blog
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The War between Digital and Print Advertising – and When to Let One Win
The battle between print and digital media is in full force: will the Kindle defeat bound books? Emails slay the tradition of letters sent by post? Digital and social media marketing quash print ads? Though the Internet has infiltrated the… Read More
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How are focus groups conducted? And what can they do for business?
The process of conducting focus groups is a mystery to many. We often hear questions from people such as “Why would you ask me to participate?”, “Who is sponsoring these groups? What do they get out of it?”, “Why would… Read More
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Super Bowl Commercials: How Effective are They?
Super Bowl commercials have as much pressure to perform as the NFL players vying for the big win on game day. We expect ads that air during the Super Bowl to do more than just bide the time between quarters:… Read More
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Market Research & Advertising Agencies | Baltimore Market Research
If you’re a fan of Mad Men, you might think that the creatives at advertising agencies lounge around on couches, sipping their favorite drink on the rocks, and waiting for inspiration to strike. But savvy advertising and marketing companies in… Read More
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A Victory for the Baltimore Ravens and Some Super Bowl Statistics
You sported your purple pride and cheered as loudly as you could, whether you were in the Denver football stadium or watching the Ravens play the Broncos from behind a television screen. And it was not without avail: Baltimoreans everywhere… Read More
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How Much Did Americans Spend over the Holidays?
You’ve started packing away the holiday decorations and finished saying so long to your out-of-town relatives. The credit card statements for the month of December are beginning to trickle in, and though the stress of picking out presents has passed,… Read More
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Make Your New Years’ Resolutions Last: Tips from a Market Research Facility
The New Year has finally arrived and people everywhere are taking out their pen and paper and updating the notepads on their mobile devices with their resolutions for 2013. We’ve all been guilty of ditching our goals for the upcoming… Read More
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Happy Holidays!
Turns out the Mayans were wrong and the end of the world isn’t upon us, but the end of holiday season certainly almost is. So put down the wrapping paper, stop fretting over whether you’ve gotten everyone on your shopping… Read More