Latinos currently make up about 17% of the US population and they are an important piece of the American consumer landscape. With buying power of more than $1.2 trillion, Latinos represent an important piece of the American market that should… Read More
Archive for the ‘Uncategorized’ Category
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Observation Baltimore’s 2nd Annual Race to Preakness Happy Hour
Observation Baltimore recently hosted our 2nd Annual Countdown to Preakness Happy Hour at our facility on The UMBC campus in Baltimore. With a diverse menu from local restaurants and our own variation of the Black Eyed Susan cocktail, there was no… Read More
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The Value of Video in Market Research
There are multiple methods for conducting market research in this era of new and interactive technology. One method that has been around for a few decades now is video. With the advent of YouTube and various other online video outlets,… Read More
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Voice of Baltimore: Food and Beverage Brand Loyalty
At Observation Baltimore, we wanted to get a sense for how Baltimore residents feel about brand loyalty. From food and beverage to health and hygiene products, we wanted to understand just how much a brand name matters to local consumers…. Read More
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3 Ways to Make Your Medical Market Research More Efficient
When conducting medical market research, efficiency is key. Whether you are investigating the pros and cons of incorporating health care technology into your facility or you want to find new and innovative ways to appeal to Millennials, medical market research… Read More
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What Should You Look for In a Focus Group Facility?
When choosing a facility to host your focus group(s), there are a number of factors to consider. You want to work with a location that has an understanding of each individual client’s research needs and is experienced providing logistical support… Read More
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Voice of Baltimore: Healthcare and the Worried Well Generation
Millennials–defined as the generation born between 1982-2003–make up about 25% of the current US population. Their constant access to technology and information has made them better-connected than their older peers, but also more concerned about both personal and global affairs… Read More
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Market Research Dos and Don’ts
Market research is an incredibly powerful way to gain insight into the thoughts, feelings, and opinions of your target consumers. By engaging in market research, you can stay ahead of market trends, reduce risk, and gather the data you need… Read More
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The Benefits of In-Person Healthcare Qualitative Research
Although online surveys and satisfaction questionnaires can provide useful insight into your healthcare facility’s systems, processes, and practices, in-person qualitative research provides benefits beyond what can be accomplished on paper. In Depth Interviews (IDIs) provide researchers with the ability to… Read More
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Voice of Baltimore: Healthcare and Technology
Technology is becoming increasingly important in everyday life, and many medical offices are beginning to understand the benefits of integrating healthcare and technology to better serve their clients. Observation Baltimore recently surveyed 907 Baltimore residents on their use of technology… Read More