Cyber crimes are big business and will only become more prevalent in the coming years. According to a study conducted by IBM, more than 1.5 million cyber crimes are carried out every year and it is estimated that they cause… Read More
Archive for the ‘Uncategorized’ Category
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How to Plan and Execute a Successful Central Location Test
A Central Location Test (CLT) refers to quantitative research that is conducted in a controlled environment, as opposed to home-use tests (HUT) where testing occurs in the participant’s home environment. CLTs are particularly useful for taste tests and at Observation… Read More
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Voice of Baltimore: Health and Wellness Industry Trends
Wellness has been a hot-button topic recently as more and more consumers become increasingly concerned with their overall health and wellbeing. Whereas previous generations often determined their health based solely on their weight, today’s conception of wellness is much broader… Read More
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Where Should a Focus Group Take Place?
At its most basic level, a focus group is simply a group of people who are asked predetermined questions and are then guided through a discussion by an appointed moderator. While this may sound simple to achieve, there are many… Read More
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The Five Market Research Methodologies
If you have decided that your business could benefit from market research, there are a number of different market research methodologies readily available. Which one you ultimately decide on for your research will depend on a number of factors; including… Read More
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Voice of Baltimore: Cleaning Product Brand Loyalty
A few months ago, we conducted a survey asking Baltimore residents whether brand loyalty had an influence on their purchasing decisions. We’ve shared what they think about hygiene products and food and beverages in previous articles and in this week’s… Read More
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When Is Market Research Needed?
Most business owners have heard of market research, but they may not realize exactly when and why it should concern them. Whether you are preparing to launch a company or you have been in the business a while and are… Read More
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Focus Group Facts: The Importance of Body Language
Focus groups provide the opportunity to understand how consumers perceive a certain brand, product, or service. In order to fully understand respondents’ thoughts and opinions, focus group researchers need to not only understand what respondents think, but also the underlying… Read More
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How Can Market Research Benefit Small Businesses?
While many small business owners may believe that market research is best left to the big companies, this misconception couldn’t be further from the truth. Market research offers businesses of any size the opportunity to better understand their audience’s needs… Read More
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Voice of Baltimore: Hygiene Product Brand Loyalty
Last month we discussed our findings pertaining to food and beverage brand loyalty among Baltimore area residents. This month we wanted to find out more about whether they care about the name on the bottle of their hygiene products.When it… Read More