Ironwood Insights Group (IIG) has announced the acquisition of Observation Baltimore and The Research Group. Both organizations are known for their high-quality qualitative research, customized approach to study design, proactive client service, and commitment to consultative project management. Ironwood is a full-spectrum… Read More
Archive for the ‘Uncategorized’ Category
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The Current Concerns of the Market Research Industry
Taking a broad look at the industry, Insights Professionals would agree that today’s landscape looks much better than it did 3 years ago. At that time, many qualitative researchers were still trying to establish a consistent process for virtual… Read More
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How to Manage Burnout
Burnout, defined by Psychology Today as “a state of emotional, mental, and often physical exhaustion brought on by prolonged or repeated stress” is at
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Maryland in the Fall
Summer may be winding down but that doesn’t mean you need to! There are few things as beautiful as Maryland in the Fall and there are countless events happen
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Anguish’s Fortitude
Whether you are facing a loved-one’s illness, an end of a relationship, or a compromise of your own health, we all experience heart-wrenching, life-changing feelings at some point. Loss is an unfortunate aspect of life. Although we all deal with suffering differently,… Read More
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Beyond Mediocrity
Webster defines “mediocrity” as “the quality or state of being just average.” Current US averages: Height Adult Male: 69.1 inches or 5 feet 9 inches Height Adult Female: 63 inches or 5 feet, 3 inches Weight Adult Male: 197.9 pounds… Read More
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Social Media Mania
Social Media Mania: Social Media has taken over our lives, literally the addiction du jour. While this connectedness has benefits, an all-consuming habit can take its toll on health. The average person, based on data from more than 4.8 million users of Moment, is… Read More
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Maryland’s Crab Industry
Maryland is famous for its signature Maryland blue crab due to its close proximity to the Chesapeake Bay. Although found in other areas, these “True Blue Certified” crabs have a slightly different taste because of their hibernation needs. According to… Read More
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5 Screener “Must-Haves”
An omnipresent priority among all market researchers exists, and that is to recruit the most precise and fitting participants possible. Living in a highly advanced digital and technological age, creativity is essential in crafting recruitment screeners for qualification. Producing qualified… Read More
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The Spending Habits of Middle-Aged Upper-Middle Class Men
Recently, Observation Baltimore surveyed a group of 162 men between the ages of forty-one (41) and sixty-five (65). The survey respondents reported a wide range of household incomes between less than $20,000 per year and more than $200,000 per year,… Read More