The process of conducting focus groups is a mystery to many. We often hear questions from people such as “Why would you ask me to participate?”, “Who is sponsoring these groups? What do they get out of it?”, “Why would… Read More
Archive for the ‘Focus Groups’ Category
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How Much Did Americans Spend over the Holidays?
You’ve started packing away the holiday decorations and finished saying so long to your out-of-town relatives. The credit card statements for the month of December are beginning to trickle in, and though the stress of picking out presents has passed,… Read More
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Focus Groups News: Interviewing Focus Group Participants
Week in and week out, you have heard the market research specialists at Observation Baltimore preach about the benefits of focus groups. But you don’t have to take our word for it anymore. Just look at what one of our… Read More
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Participating in Focus Groups: Your Opinion Matters
When companies and organizations need to test a new product, service, advertisement, or slogan, they do not turn to marketing executives. They do not confer with the world’s top scientists. And they do not bring in financial consultants. They listen… Read More
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Focus Groups: Get paid to share you opinion!
• Do you have an opinion about everything? • Do you wish the brands you know and love would just listen to your ideas? • Do you wish you could tell companies what you think about their products or services?… Read More
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The How, What, and Why of Focus Groups
What is a Focus Group? How do companies find out how consumers feel about a certain product, service, advertisement, slogan, or anything for that matter? They don’t just guess. They use focus groups – which are discussion groups with similar… Read More