Latinos currently make up about 17% of the US population and they are an important piece of the American consumer landscape. With buying power of more than $1.2 trillion, Latinos represent an important piece of the American market that should… Read More
Archive for the ‘Business Marketing Strategies’ Category
-
5 Steps to Building a Robust Database
Despite more and more companies seeking to capture market research data from online methodologies, focus groups continue to provide meaningful insights into the minds of consumers and business professionals every day. As clients expand into other markets outside their traditional… Read More
-
Halloween Marketing & Tools for You!
To some it might be scary how quickly Halloween has become the fastest-growing consumer holiday in the US. Retailers in many sectors have learned over the past two decades that Halloween means big business, with an estimated two-thirds of Americans… Read More