By Guest Blogger: Jenna Wexler, jenna@mirador-research.com The Washington DC chapter hosted a masterful one-day seminar by one of our iconic leaders on June 22, 2012. Naomi Henderson, founder of the RIVA Training Institute, graced her home chapter and an extensive… Read More
Archive for the ‘Baltimore Market Research’ Category
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Where is Recruiting Going? Automatic Recruiting vs. Personal Contact
A focus group is only as strong as its participants. So how do market researchers find and qualify respondents? Well, there are two primary ways in which recruiters find strong focus group participants: Automated Recruiting and Manually Qualifying Respondents. Automated… Read More
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Motivation: What drives you?
A few weeks ago, Barbara Gassaway, the president and CEO of Observation Baltimore and The Research Group, attended a speech by Daniel Pink on Motivation. Some of the ideas covered included: Meaning: It is more motivational to tell people WHY… Read More
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Baltimore is the Perfect Test Market :: Market Research in Maryland
Not every city can be an effective test market. In order to be an effective market, a city must come as close to possible to reflecting American norms – population, average disposable income, and demographics, like age, race and gender…. Read More