Halloween is just around the corner, and Baltimore is getting ready to partake in the festivities.
With a variety of ways to observe the popular fall holiday, we wanted to know how the members of our community will be celebrating the occasion. After surveying 577 Baltimoreans, we’ve found that our community should have little trouble satisfying a sweet tooth, as candy will be in abundance. Over forty-four percent (44.71%) of people surveyed determined that they will be handing out candy on Friday night, whereas nearly one-fifth (19.06%) of the community will be trick-or-treating. While trick-or-treating is the traditional observation of Halloween, there are many people in Baltimore that will be taking a different approach. Almost one-fourth (22.7%) of respondents have opted to party or celebrate with friends.
Baltimoreans have also determined that this Halloween can be a smash – a graveyard smash – without smashing their wallets. We asked the community how much money they anticipate spending on popular Halloween items (decorations, costumes, candy, party supplies, other), and it is clear we can embrace the holiday without extravagant spending. The greatest number of respondents, in every category except candy, said that they would spend less than $5 on each item. Candy spending will cost a bit more, as over 50% expect to spend between $10 and $30. We can expect to see a few decadent costumes, however, as 22 people foresee spending over $100!
We would like that thank the people who participated in our survey. Have a happy Halloween, and embrace the holiday magic.
We take great pride in creating a special environment for research to thrive, which is why Observation Baltimore is Where The Magic Happens. We are one of the top Maryland market research facilities and rated “One of the World’s Best” by Impulse Survey. Our experienced recruiting is the foundation of our mission, as well as courteous and proactive hospitality and client services. Just six minutes from BWI airport and AMTRAK, our Baltimore research facility has a great location. Most importantly, we understand market research!
To learn more about the market research facility at Observation Baltimore: call us at 410-332-0400 or click here! If you’d like to participate in one of our paid focus groups, please sign up at www.observationbaltimore.com/getpaid.