With a highly competitive hospital environment including two of the top medical teaching institutions in the country, Baltimore is one of the most sought after markets for healthcare research. Johns Hopkins and the University of Maryland are two of 30 area hospitals that provide employment for upwards of 300,000 people in the state of Maryland, including 15,000 physicians, 50,000 nurses, 4,000 dentists, and 5,000 pharmacists.
When it comes to healthcare research, many patients are hesitant to participate for privacy and consent-related reasons. Some readers may recall the Tuskegee study from the 1930s to 1970s – where black Alabama men with syphilis were left untreated in order to trace the progression of the disease. However, there have been recent developments aimed at making the healthcare market research experience safe, private, and comfortable for everyone involved. Liz Martinez, a nurse who serves as the research participant advocate at Johns Hopkins, says, “Every time you enroll an East Baltimore participant in your study and you treat them well, you take another chip at that old rumor. They’ll talk about the experience and how they were treated and what they were able to contribute to medical knowledge…”
Why Healthcare Market Research?
With healthcare costs on the rise, many families, seniors, and disabled individuals need to opt out of healthcare programs simply because they cannot afford them. As over 109 million Americans suffer from chronic diseases like cancer, obesity, and heart disease, personalized medicine and healthcare programs are becoming the most successful healthcare brands. These brands need market research in order to be successful in an evolving environment. If you are able to obtain the right insight from consumers and medical professionals, you’ll be able to market your healthcare products and services effectively and profitably. If you know your target audience, you’ll be able to create platforms that they will pay attention to and understand.
About Observation Baltimore:
We take great pride in creating a special environment for research to thrive, which is why Observation Baltimore is Where The Magic Happens. We are one of the top Maryland market research facilities and rated “One of the World’s Best” by Impulse Survey. Our experienced recruiting is the foundation of our mission, as well as courteous and proactive hospitality and client services. Just six minutes from BWI airport and AMTRAK, our Baltimore research facility has a great location. Most importantly, we understand market research!