When starting a new company or launching a new product and the need to better define the target audience arises, market research can be an invaluable tool. Advertising and marketing agencies, alike utilize market research in order to better learn the wants and needs of their clients’ consumers and deliver the most effective advertising campaign possible. At Observation Baltimore, we are no stranger to making research thrive with advertising and marketing agencies. Our focus group facility has played a vital role in the development of many innovative consumer products and services.
Reasons Advertising Agencies Should Utilize Market Research
- Market research helps you to understand the consumer.
Before you design an advertising campaign, you need to be aware of a few things. The success of your client’s brand depends on how well you are able to develop an advertising campaign that speaks to the target audience’s interests and needs. For example: You may not want to advertise your product as high-end and exclusive when your primary consumers are lower and middle class. Market research can aid in identifying potential disconnects between your clients’ messaging and targeted consumers.
- Market research can be used to test ad campaigns before they are released to the public.
Before you spend the money to launch an advertising campaign, consider market research to test it first. If you have multiple ideas for a campaign, this is a great way to see which one resonates most and receives the most favorable response in front of a focus group or through a survey.
- Market research can help you determine the success of your campaign after it runs.
After your advertising campaign runs, you want to know if it was a success. You can look at sales and the numbers, but utilizing market research provides the why it worked and what you can replicate in the future.
Are you an advertising or marketing agency tasked with gaining meaningful insight from your client’s target market? If so, contact Observation Baltimore and begin your market research today!
About Observation Baltimore:
We take great pride in creating a special environment for research to thrive, which is why Observation Baltimore is Where The Magic Happens. We are one of the top Maryland market research facilities and rated “One of the World’s Best” by Impulse Survey. Our experienced recruiting is the foundation of our mission, as well as courteous and proactive hospitality and client services. Just six minutes from BWI airport and AMTRAK, our Baltimore research facility has a great location. Most importantly, we understand market research!