As a focus group facility based in Baltimore and market research experts, we’re interested in discovering what it is consumers want. The holiday season is no exception to our fixation with understanding the needs and perceptions of the vast variety of people who buy goods and services, particularly around this time of year. That’s why we’ve scoured the web for the best holiday gift guides and compiled a list of a few of our favorite presents for everyone on your list this year.
Affordable Techy Treasure:
Earning their right as a true Christmas classic, E-reader tablets have been freeing up space on bookshelves for a substantial amount of time now, meaning that they become increasingly more affordable each year. This year, Kindle is offering its e-reader that displays ads for only $69, boasting thousands of book selections with the best prices. The version without special offers also retails for under $100, coming in at $89. Still a popular gift for avid readers, the Kindle has made its way on to numerous gift lists this season.
Shop Small Sensation:
More and more consumers are taking part in the shop small trend, looking to independently owned businesses that produce innovative and one-of-a-kind products that will leave an impressive mark. Etsy is dominating as a convenient one-stop-shop for unique handmade gifts this holiday season. If you have someone on your list who loves where they live as equally as much as they love to entertain, check out A. Heirloom’s State Cutting Boards, which appeared in Food Network Magazine and Huffington Post’s Gift Guide. Made of butcher block architectural wood, these cutting boards made in the shape of one of the fifty U.S. states have made the cut for our shopping guide. Remember when shopping small to place your orders ahead of time, as these goods aren’t mass-produced!
Fair Trade Phenomenon:
Anyone who’s on your “nice list” will be sure to appreciate a Fair Trade gift, which seek to promote sustainable living for artisans around the world. One particularly touching find that will redeem even the naughty this season are the Somaly Mam Foundation’s Freedom Scarves, once worn by Cambodian women who survived modern-day slavery. Proceeds go towards the nonprofit foundation – a selfless gift that allows you to buy with a conscious.
We hope these insights on the best in gifts for 2012 will help you shop conveniently this holiday season. Happy holidays from the team at Observation Baltimore!
For more information about the Research Group Facility Observation Baltimore and the services we offer, please contact Barbara Gassaway and the market research specialists at Observation Baltimore today by calling 410-332-0400 or click here! If you’d like to participate in one of our focus groups, please sign up at www.observationbaltimore/getpaid.